Fractional CMO

As your Fractional CMO (fCMO), James Dwayne Group offers seasoned marketing expertise without demanding full-time hours or hefty expenses. Perfect for the challenges of driving growth for resource-limited organizations. Having played pivotal roles in long established companies in technology, finance, and media - and leading organizations through growth phases and M&As, we understand the growth journey intimately.

From brand positioning and market analysis to customer acquisition and retention, we leverage our expertise to identify opportunities and overcome challenges. We ensure sustainable growth in today's competitive landscape by harnessing the power of data driven insights and emerging marketing trends, navigating complexities, and capitalizing on market opportunities. Whether you're looking to launch a new product, expand into new markets, or elevate your brand presence, our flexible and scalable fCMO services deliver results driving long-term success.

Strategic Planning

Align marketing strategies with business objectives
Effective budget management
Direction on your MarTech stack

Marketing Strategy

Create actionable marketing plans
Launch impactful campaigns
Build and lead your marketing teams

Lead Generation

SEO Optimization
Social media campaign direction and execution
Email marketing execution

Collateral Direction

Create/Modify Pitch Decks
Build Case Studies for Sales Outreach
Channel Optimization

Content Marketing

Website review and direction
Create valuable content (Blogs, Whitepapers, Podcasts, etc.)
Identify key A/V options

Positioning and Branding

Define your brand strategy
Build brand awareness across all channels
Develop communications strategy

Build and Expand Network

Identify and build strategy for key industry events
Leverage social networks
Establish testimonial framework

Industry Outreach

Identify and Build Partnerships
Advertising Direction (Paid/Earned/Owned)
Media Relations and Coaching

Nick Curcuru

Chief Value Officer, Venafi

“I confidently recommend J.D. as a strategic partner for any organization seeking to enhance its brand and establish meaningful connections."

Sam Monasteri,

VP, CISO, ACCO Brands

"J.D. consistently delivers outstanding results while inspiring those around him to strive for their best."

Judd Rubin,

President, Accountability

“J.D.'s enthusiasm, strategic vision, and infectious personality sets him apart in our industry.”